Note that this may look slightly different depending on if your account has dedicated click tracking setup. As a result, when hovering over a link in a Klaviyo email you may see the URL begin with the example below. Klaviyo tracks click activity by adding unique tracking information to each URL. You can also adjust your email conversion settings in your account to track MPP opens by default. This ensures that you capture any users that were tracked as having clicked but not opened the message. To help remove MPP opens from your data, always include both open and click filters, as shown in the example segment below. Additionally, Apple Mail Privacy (MPP) may account for opens that are not made by the subscriber themselves. For instance, this may happen if they click a link before an email loads completely. It is possible for a recipient to click an email without opening it.
#A snippit of a website in an email how to#
Learn how to edit the location of your tracking pixel in your account’s settings. We will continue to track your opens and clicks regardless of your chosen conversion window. Whenever a recipient opens or clicks your email, we record this invisible pixel (web beacon) as "viewed" and mark the email as opened. This method of open tracking is the industry standard and less likely to cause issues with spam blockers or mailbox providers (MBPs). Unlike conversions, Klaviyo tracks open events by placing a tiny, invisible pixel image at the bottom of every email. This allows them to compare the impact of different campaigns across different performance standards. However, if they're interested in how many people viewed at least one product page or started a checkout after receiving an email, they can view this conversion data as well. While most other platforms only track revenue conversions, Klaviyo automatically computes conversion analytics for all metrics in your account.įor example, an ecommerce business wants to know the number of purchases that occurred because of an email. You do not need to decide in advance which metric you want to focus on for conversion tracking. Instead, Klaviyo calculates conversions based on data directly from a built-in integration or our API. Klaviyo does not use pixels so the conversion analytics are more accurate. For example, if someone reads an email on their phone but makes a purchase later from their laptop, tracking that relies on pixel tracking would miss that conversion. Why does Klaviyo track conversions in this way?Ĭonversion tracking that relies on pixels can be unreliable. Instead, select a broader timeframe that accounts for your conversion window. In other words, querying individual days means you are giving campaigns less time to generate revenue and your analysis will not give the bigger picture. If you only view analytics for an individual day, Klaviyo will not attribute conversions associated with a message that took place on a different day. The above is also important to keep in mind when viewing any analytics reports that use message attribution. For example, if you email all recipients on a Friday and they open this email on both Friday and Saturday, those opens will be attributed to Friday. As a result, whatever day you send a message will be the day where attributed rates and conversions are counted. Only follow-up actions that occur within the conversion period or attribution window count.įor both email and SMS, Klaviyo looks at message attribution per day. The conversion period begins when a subscriber receives a message. Conversions are only tracked if someone opens or clicks a message, and does not include if they just received the message but made no further action. However, if you would like to exclude the MPP opens from your conversion metrics, you can adjust this setting. For example, if an SMS attribution window has closed, but the email attribution window is still open, and the customer interacted with email during that time period, attribution will go to the email.Ĭonversions are tracked if someone opens or clicks, or if Apple Mail Privacy Protection (MPP) automatically opens the email.
From here, it is determined if either of those channels should get revenue attribution at the time of purchase. If you are using more than one marketing channel, Klaviyo looks at each individual channel's (SMS or email) attribution window. Multi-channel or cooperative attribution.There are a few important notes about conversion tracking:
#A snippit of a website in an email windows#
Note that the default Klaviyo email and SMS attribution windows may differ slightly from other platforms and vendors.
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